In recognition of the global excitement surrounding the World Cup, we feature the article by Yuhei Inoue, Mikihiro Sato, Steve Swanson, Daniel Lock, James Du, and Daniel C. Funk, “Psychosocial resources linking consumer identification and social well-being: Integrating the social identity approach with transformative service research,” published in the Journal of Business Research. In the spirit of TCR’s newsletter, Yuhei reflects on the backstory of this article, explaining

Karen Middleton, University of Portsmouth, UK AdRegulationJA@gmail.com Kristina Auxtova, University of Edinburgh Business School, Scotland Lauren Gurrieri, RMIT University, Australia Sean Sands, Swinburne University of Technology, Australia Deadline: July 31, 2026 Call link Advertising regulation is becoming increasingly important as governments, industry bodies and international organizations respond to mounting concerns over online harms, misinformation, sustainability, and

TCR Field Talk with Dr. Taffany Lim Thursday, June 25, 2026, at 1 pm PT (Virtual) Front Cover of The Ripple Effects of College Prison Programs by Taffany Lim, Ed.D. Copyright Bloomsburg Publishing TCR’s Social Impact Council invites you to a Virtual Field Talks/Speaker Session featuring Dr. Taffany Lim. Taffany Lim, Ed.D., is the Deputy Director of the University of California, Los Angeles Prison Education Programs. Lim previously served as the Associate Director for the Pat

In recognition of Neurodiversity Pride week, which runs June 11-17 this year, this month we honor work supporting neurodiversity consumers and employees. More information on Neurodiversity Pride can be found here (https://neurodiversityprideday.com/). As they discuss on the website, Neurodiversity Pride is both a celebration of the unique creativity, innovation, and fresh ways of seeing the world that neurodivergent minds bring, as well as a movement to challenge outdated ste

The 2027 Transformative Consumer Research (TCR) will be held at Gabelli School of Business at Fordham University in New York City on June 1-4, 2027. Conference co-chairs, Sertan Kabadayi, Yuliya Komarova and Hoori Rafieian, are seeking track proposals for Track Categories 1, 2 and 3. Proposal submissions open: June 15, 2026 Submission deadline: July 31, 2026 For full details click here. For questions and inquiries email TCR2027@Fordham.edu

Many of you have just ended your term of teaching while others are starting to gear up. Regardless of where you are in your teaching cycle, pin this email so you can refer back to it as your teaching preparation begins anew. This month, we asked Alexei Gloukhovtsev, the Co-Chair of TCR's Education Council, to provide information that can support your preparation. As Alexei notes: Whether you're redesigning a course from scratch or looking for a single assignment or lecture to