Transformative Consumer Research is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.
In recognition of Black History Month and the continued need to recognize the importance of teaching about race in the marketplace, we feature recent work published by Sonya Grier, Francesca Sobande, and Bea Porter, "Empowering student engagement with race in the marketplace: a research-informed approach," published in the Journal of Marketing Management. In the spirit of TCR's newsletter, Sonya reflects on the backstory of this article and how the Race in the Marketplace (RI
Special issue of the Journal of Advertising on Social Change and the Role of Advertising Regulation: New Challenges and Opportunities. As advertising grapples with AI generated content, platform governance, online harms, sustainability claims and consumer vulnerability, this issue seeks theoretically grounded and empirically rich work that advances our understanding of how advertising regulation shapes markets and social outcomes. We warmly welcome conceptual, empirical and m