Transformative Consumer Research
2024 IMPACT FESTIVAL
2024 TCR
Impact Festival
Striving for Influential, Meaningful and Positive Action for Change and Transformation
August 15-16, 2024
Boston, MA
Conference Co-Chairs:
Iana Castro
Paula Peter
Gabriel Gonzalez
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Join the 2024 TCR Impact Festival to gain the tools and knowledge to make a tangible difference in pressing societal and global challenges. This series of interactive sessions will guide you through identifying these challenges, leveraging specialized research tools, defining and measuring social impact metrics and publishing high-quality research that drives meaningful change. Register today to be a part of a community committed to turning ideas into impactful actions.
The TCR 2024 Impact Festival is a pre-conference to the AMA Summer Academic Conference. If you plan to attend the 2024 Summer Academic Conference, add the pre-conference session when processing your conference registration.
2024 TCR Impact Festival
Join us for the 2024 Transformative Consumer Research (TCR) Impact Festival for an inspiring journey into research with real-world impact. This event occurs on August 15-16 and is your opportunity to deep dive into the realm of societal impact research alongside experienced researchers and industry leaders. This year’s theme is Striving for Influential, Meaningful and Positive Action for Change and Transformation. The tools and knowledge you’ll gain are valuable in order to make a tangible difference in pressing societal and global challenges. Our interactive sessions will guide you through identifying these challenges, leveraging specialized research tools, defining and measuring social impact metrics and publishing high-quality research that drives meaningful change. Register today to be a part of a community committed to turning ideas into impactful actions.
Takes you to AMA website
Agenda
Thursday, August 15
2:00pm - 5:30pm ET
Setting the Foundation for Engaging in Research with Societal Impact
Session 1: Publishing Research with Societal Impact: Perspectives from Journal Editors
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Session 2: Identifying Pressing Social and Global Challenges and Scoping Impact
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Session 3: Business Tools for Accelerating Social Impact Research that Leverages Existing Strengths
Friday, August 16
8:30am - 12:30pm ET
Designing Research with Societal Impact
Session 4: Measuring Social Impact: Identifying, Defining and Measuring Social Impact Metrics
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Session 5: Designing a Project with Societal Impact
Location
110 Huntington Avenue
Boston, MA 02116
Phone: (617) 236-5800
We’ve secured an AMA room block at a special rate of $259.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 16.45% per room night. Taxes and fees are subject to change).
To make reservations, reserve online or call Toll-Free Reservations at (877) 901-2079 and reference “American Marketing Association Summer Academic Conference,”
Cancellations without penalty will be accepted up to 72 hours before arrival. If canceling an entire reservation within 72 hours of arrival, the credit card on file will be charged one night’s room and tax.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is July 18, 2024. Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
2022 Impact Festival Proceedings
Read the proceedings from the first Impact Festival, held in conjunction with the American Marketing Association in Chicago on August 19, 2020. Co-chaired by Chris Blocker, David Crockett, Benet Deberry-Spence, Julie Ozanne and Brennan Davis, the conference highlighted best practices and scholarship for impact.