Transformative Consumer Research is a movement that seeks to encourage, support, and publicize research that benefits consumer welfare and quality of life for all beings affected by consumption across the world.

Latest TCR News

Dec 18, 20242 min read

TCR Research In the News!

Newsweek recently published an article featuring research by Dr. Connie Pechmann and her doctoral student, Xiajing Zhu! Titled, "The...

Dec 18, 20241 min read

2025 AMA Winter Academic Conference

Join the American Marketing Association for the upcoming 2025 AMA Winter Academic Conference on February 14-16 in Phoenix, AZ and...

Dec 10, 20241 min read

NEW! Lecture Slides

Did you know myTCR.org can help you teach TCR related concepts?! Thanks to our Education Council Co-Chair Alexei Gloukhovtsev as well as...

Dec 10, 20245 min read

4th Subsistence Marketplaces Conference

FOURTH SUBSISTENCE MARKETPLACES BOTTOM-UP IMMERSION CONFERENCE June 6-10, 2025 Puebla, Mexico Deadline December 20, 2024. Complete a...

Dec 10, 20243 min read

Transformative Topics November

In recognition of Remembrance Day on November 11th, a day in which we remember and honor the lives of armed forces members who have died...

Nov 22, 20242 min read

Call for Expressions of Interest: Host University and Co-Chairs for 2027 TCR Dialogical Conference

We seek scholars interested in hosting the TCR 2027 conference. The deadline for expressions of interest is December 20 . Please send...

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TCR prioritizes research that has a positive impact on consumers, society and ecologies. Find out more about our impact.