DISCOVER TCR

Learn more about the Transformative Consumer Research movement.

Learn about our mission, vision, history and more.

Learn about the committee members who support TCR

Learn about our harassment and diversity policies

TCR Related News, Events & Updates

Newsweek recently published an article featuring research by Dr. Connie Pechmann and her doctoral student, Xiajing Zhu! Titled, "The...

Join the American Marketing Association for the upcoming 2025 AMA Winter Academic Conference on February 14-16 in Phoenix, AZ and...

Did you know myTCR.org can help you teach TCR related concepts?! Thanks to our Education Council Co-Chair Alexei Gloukhovtsev as well as...