DISCOVER TCR

Learn more about the Transformative Consumer Research movement.

Learn about our mission, vision, history and more.

Learn about the committee members who support TCR

Learn about our harassment and diversity policies

TCR Related News, Events & Updates

NEW! Lecture Slides

Did you know myTCR.org can help you teach TCR related concepts?! Thanks to our Education Council Co-Chair Alexei Gloukhovtsev as well as...

4th Subsistence Marketplaces Conference

FOURTH SUBSISTENCE MARKETPLACES BOTTOM-UP IMMERSION CONFERENCE June 6-10, 2025 Puebla, Mexico Deadline December 20, 2024. Complete a...

Transformative Topics November

In recognition of Remembrance Day on November 11th, a day in which we remember and honor the lives of armed forces members who have died...