Newsweek recently published an article featuring research by Dr. Connie Pechmann and her doctoral student, Xiajing Zhu! Titled, "The...

Join the American Marketing Association for the upcoming 2025 AMA Winter Academic Conference on February 14-16 in Phoenix, AZ and...

Did you know myTCR.org can help you teach TCR related concepts?! Thanks to our Education Council Co-Chair Alexei Gloukhovtsev as well as...

FOURTH SUBSISTENCE MARKETPLACES BOTTOM-UP IMMERSION CONFERENCE June 6-10, 2025 Puebla, Mexico Deadline December 20, 2024. Complete a...

In recognition of Remembrance Day on November 11th, a day in which we remember and honor the lives of armed forces members who have died...

We seek scholars interested in hosting the TCR 2027 conference. The deadline for expressions of interest is December 20 . Please send...

Dr. Steven Kelder co-founded the CATCH Global Foundation, a 501(c)3 public charity established in 2014 with support from the University...

The acceptances are out for the Transformative Consumer Research Conference to be held in Washington DC, at the Kogod School of Business,...

The D.K. Kim Foundation Business For Good Program  invites you to register for The Business for Good Educators Workshop on November 2,...

TCR’s Executive Leadership and Social Impact Council is pleased to announce that Dr. Steven Kelder, Co-Founder of the CATCH Global...

Julie L. Ozanne, Professor at the University of Melbourne, has won the 2024 Distinguished Service Award from the Association of Consumer...

In celebration of the International Day of the World's Indigenous People that just passed, we highlight Ana Maria Peredo's work.

Journal of Service Research Special Issue Special Issue Editors: Ron Hill (ronhill@american.edu), American University Linda Price...

The 2025 TCR conference organizers are seeking co-chairs for tracks for the next TCR conference at American University (DC) June 12-15.

Welcome to the first Transformative Topics Newsletter for July 2024. In recognition of World Day for International Justice Day, on July...

TCR researchers like YOU often leverage collaboration as part of your efforts to understand and advance well-being in all its forms. The...

In the collaborative, relaxed setting of this conference, participants will leverage their distributed wisdom to think expansively.

Join the 2024 TCR Impact Festival to gain the tools and knowledge to make a tangible difference in pressing societal and global challenges.

Special Issue Editors Linda Tuncay Zayer, Loyola University Chicago, USA Catherine Coleman, Texas Christian University, USA Shu-Chuan...

In May 2024, we're shining a spotlight on the dynamic relationship between technology and consumer well-being.