ALIGNED GROUPS

The Association for Consumer Research is a collection of academics, practitioners, and government leaders devoted to the study of consumer behavior. Together, ACR members use a variety of cutting-edge research methods to uncover consumer insights and disperse this knowledge to improve consumer, business, and social outcomes.

The mission of Marketplace Literacy Project is to empower low income individuals and communities by enabling consumer, entrepreneurial, and sustainability literacy through a bottom-up approach that emphasizes concrete, local, and social education.

The AMA leads an unparalleled discussion on marketing excellence. Continuing in the tradition of Borden and so many others, the AMA offers differentiated content that focuses on the tension between Best Versus Next Practices. With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketers are expected to provide both solutions for today and solutions for tomorrow.

We use the term subsistence to cover the broad range of low income, covering individuals who are barely making ends meet. Whereas a number of definitions focus on such metrics as daily income in dollars, our orientation is qualitative in this regard, with the term subsistence emphasizing this focus and allowing for local variations that quantitative metrics aggregate across. We adopt a micro-level approach and begin with life circumstances at the individual and community level, with a particular focus on marketplace interactions.

The Marketing and Society Special Interest Group (MASSIG) serves as a convivial gathering point for marketing academics interested in the impacts that Marketing has on our world – both positive and negative. We believe that Marketing holds substantial potential for improving the lives of a society’s members, and seek to study means of achieving such goals. We seek to foster scholarly research on societal issues, to facilitate dissemination of scholarly research findings; to promote teaching of societal issues in marketing courses; and to facilitate interaction about societal issues among academic, business, and government sectors.

Our network includes academics and practitioners interested in encouraging and enabling marketing activities that create positive experiences of consumers and organisations in multicultural societies. Our goal is to share and provide science insight into the multiple facets of consumers’ cultural diversity and the impacts of cultural meanings created and promoted by organisations and brands on well-being of individuals and communities, and on intercultural relations.