TCR IMPACT
TCR prioritizes work that delivers real impact. Learn about our definition of impact, see examples of impactful work and learn more about the partners we work with to deliver impact.
Learn about the different ways you can create impact
Listen to guest speakers from partner organizations
News coverage of TCR articles and researchers
Making Research in Business Have More Impact: A Relational Engagement Approach
Julie L. Ozanne and ​Brennan Davis
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An open-access article on achieving impact through Transformative Consumer Research.
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Universities are frequently viewed as ivory towers, where academics are removed from the realities of everyday life. But business is an applied field, and business schools have long been concerned about solving real-world problems. For example, as educators, we have mutually benefited by engaging with both industry and local communities to provide our students with classroom experiences that help prepare them to solve the problems they will face in industry
