Transformative Consumer Research

PEOPLE

Advisory Committee

established an Advisory Committee on Transformative Consumer Research that reports to the Association’s Board of Directors. The purpose of the Advisory Committee is to consider, plan, and implement a variety of strategies and programs that will encourage, support, and publicize Transformative Consumer Research.

Photo of Martin Mende, current TCR Chair

Dr. Martin Mende

Dr. Martin Mende, Professor of Marketing, and the J. Willard and Alice S. Marriott Foundation Professor in Services Leadership at Arizona State University, is the current Chair of the Transformative Consumer Research Advisory Committee.

Advisory Committee Members

Samuelson Appau, RMIT University

Aronte Bennett, Villanova University

Chris Blocker, Colorado State University

Melissa Bublitz, University of Wisconsin Madison

Samantha Cross, Babson College

Brennan Davis, Cal Poly San Luis Obispo

Benét DeBerry-Spence, University of Illinois, Chicago

Helen Duh, Inseng University of the Witwatersrand

Jennifer Escalas, Vanderbilt University

Stacey Finkelstein, SUNY-Stonybrook

Alexei Gloukhovtsev, Aalto University

Ron Hill, American University

Martina Hutton, Royal Holloway, University of London

Eva Kipnis, University of Bradford

Rich Lutz, University of Florida

Jane Machin, Willamette University

David Mick, University of Virginia

Ann Mirabito, Baylor University

Gia Nardini, Florida Atlantic University

Julie Ozanne, University of Melbourne

Connie Pechmann, University California Irvine

Laura Peracchio, University of Wisconsin, Milwaukee

Maria Piacentini, Lancaster University

Laurel Steinfield, Ivey Business School

Carlos Trujillo, Universidad de los Andes

Shikha Upadhyaya, California State University, Los Angeles

Ekant Veer, University of Canterbury

Subcommittees

TCR has four subcommittees to support specific actions.

Social Impact Council

To move TCR research from insight to action to social impact, the Social Impact Council seeks to connect academics with social impact organizations, such as nonprofits, public policy entities, and for-profit companies with a social impact mission, to develop pathways for academics to partner with social impact organizations (co-authorship, data sharing, idea generation) and to establish communication paths to distribute TCR research funding to relevant social impact organizations.

Co-chaired by

Laura Peracchio

Shikha Upadhyaya

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Funding Council

High impact research often requires substantial funding. The Funding Council provides tools to help TCR community members secure external funding. Our priorities are to build TCR members’ capacity to find grant opportunities and craft effective proposals and to raise awareness about TCR among and develop a network with key funders

Co-chaired by

Eva Kipnis

Ann Mirabito

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Digital Outreach

To ensure TCR research is disseminated to a wide variety of audiences, we work to develop web platforms, curate accessible web-based content, and leverage social media outlets to promote TCR research to academics, the press, practitioners and local community organizations.

Co-chaired by

Laurel Steinfield

Jane Machin

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Education Council

To encourage a new generation of transformative consumer researchers, the Education Council maintains a repository of teaching resources, including course syllabi, assignments, textbook recommendations and other useful teaching material .

Co-chaired by

Learn about our mission, vision, history and more.

People

Learn about the committee members who support TCR

Policies

Learn about our harassment and diversity policies