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2025 TCR Conference Call for Track Proposals

Where: Washington, DC, American University, USA

When: June 12–15, 2025

Conference Co-Chairs: Ron Hill, American University, USA, Kelli Frias, American University, USA, Zeke Ngcobo, American University, USA

Deadline: August 15, 2024



The 2025 Transformative Consumer Research (TCR) conference organizers are seeking co-chairs for individual tracks for the next TCR conference to be held at American University in Washington, DC from June 12 - 15, 2025. The track co-chairs will be responsible for:


  • defining a specific theme or project that the track’s group members will discuss at the conference;

  • soliciting a diverse and inclusive array of track applicants and helping to select track members;

  • leading the track dialogue;

  • presenting a summary of the track’s ideas at the end of the conference;

  • organizing and leading pre- and post-conference activities for that track.

Please read the call since we are refining the conference model for each iteration.



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