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TCR 2025 Call For Track 1 Participants

The acceptances are out for the Transformative Consumer Research Conference to be held in Washington DC, at the Kogod School of Business, American University! The conference will be held June 12-15, 2025. Click here for a link to a list of tracks looking for participants to join them at the conference. Please contact them directly to discuss your level of interest.


Track capacity is limited to 12 total individuals to allow for conference planning. Experience suggests the ideal track size is 7-10 participants (including track chairs). Tracks typically include around 4-6 academics and 1-2 non-academics. Each track also reserves space for at least one advanced doctoral candidate or early career researcher who is working in TCR-related areas.


Please keep in mind that conference attendance and fees are required for each participant. The typical fee is $600, inclusive of lodging, food on campus, and special events. Doctoral students and non-profit practitioners receive discounts. Transportation to the conference, parking, incidentals, off-campus lodging, and off-campus meals are your responsibility and are not included in the fee. 


Track 1 Application Deadline is December 15 2024

Please see the individual Track proposal for details on how to apply to that Track. Typically a statement of interest and resume are requested. Please contact the Track Chair if you have questions about the track.


Conference Co-Chairs

Ron Hill, American University

Kelli Frias, American University

Zeke Ngcobo, American University

L. Lin Ong, Cal Poly Pomona

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