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Transformative Consumer Research

ALL PUBLICATIONS

Let’s ROC: A Dynamic Experience-Based Roadmap for
Relational Engagement

European Journal of Marketing

2025

Chloe Preece, Pilar Rojas-Gaviria, Benedetta Cappellini, Finola Kerrigan, Paul Hewer, Leighanne Higgins, Francesca Sobande

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Keynote 2024 Distinguished Service Award, In Service of Research on Social Problems

Association for Consumer Research Conference Proceedings

2024

Julie L. Ozanne

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A Transformative Orientation Model for Encouraging Responsible Marketing Actions

Journal of Macromarketing

2024

Angeline Close Scheinbaum, Laurel Steinfield, Mike Giebelhausen, Susan Dobscha

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A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization

AMS Review

2024

Martin Mende, David Glen Mick

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A commentary on transformative consumer research: Musings on its genesis, evolution, and opportunity for scientific specialization

AMS Review

2024

Martin Mende, David Glen Mick

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People, Peace, Prosperity, and the Planet: A Journey toward Sustainable Development in Consumer Research

Journal of Consumer Research

2024

Martin Mende, Abhishek Borah, Maura L. Scott, Lisa E Bolton, Leonard Lee

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