top of page

Transformative Consumer Research

TCR FUNDING

TCR partners with the Association for Consumer Research, the American Marketing Assocation, and private donors to offer small grants to provide seed money and support exploratory research that aligns with TCR's mission. This funding opportunity is offered once per year, with a Call for Proposals announced here on the TCR website. Funding is available to both PhD students and academic researchers.

1Cui0wD9g0kuwMCG6kOA4_edited_edited.jpg

2024 Recipients

Recipients of the 2024 TCR Small Grant Cycle have been announced.

jemachin_origami_two_puzzle_pieces_in_deep_purple_and_cream_f8cd44b8-e299-47ef-aa66-b917ed

Previous Winners

Past grants support from the Sheth Foundation, ACR,

and Kellogg Foundation.

4dpCfmqz5m8CE0mwQAg6UMO_edited.jpg

TCR Grant FAQs

Most commonly asked questions, answered.

Past TCR Grant Award Winners

Everyday Therapeutic Consumption

Emma Banister, Kathy Hamilton, Susan Dunnett, Maria Piacentini, Amy Griener Fehl, Stephanie Anderson, Fiona Cheetham, Helene Gorge, Nicole Kreidler

$2,600

Award amount

2024

Consumer Journeys and Voices in Hunger Reduction Programs

Bridget Leonard, Aida Faber, Kristin Scott, Robert Arias, Stephen Juma, Iina Ikonen

$2,750

Award amount

2024

The Role of Frontline Service Providers in Combatting Vaccine Misinformation

Stacey Finkelstein, Amy Greiner Fehl, Beatriz Pereira, MArta Caserotti

$2,000

Award amount

2024

Deaf Consumers’ Use and Integration of Assistive Technology

Michael Janger, Oden Groth, Diogo Hildebrand, Sofia Batista Ferraz, Andres Veloso

$2,000

Award amount

2024

Unplanned Sustainability: Positive Unintended Consequences of Coping Capital

Sofia Batista Ferraz, Tania Veludo-de-Oliveira, Ana Delapedra, Adriana Arcuri

$2,443

Award amount

2024

Marketing Mental Wellness: Avoid Wellwashing to Sustain Brand Authenticity

Jane Machin, Arianna Uhalde

$1,878

Award amount

2024

Vocational Education and Public-Private Partnerships in Rural Subsistence Marketplaces

Roland Gau, Yupin Patarapongsant

$3,000

Award amount

2024

Poor Sleep Quality and Maladaptive Hoarding Behavior

"Jayati Sinha", "Jooyoung Park"

$3,000

Award amount

2024

Can AI Enhance DEI Initiatives? Socioeconomic Status and Minority Fairness Perceptions

Nu Ree Ha, Onur Bodur

$2,813

Award amount

2024

I Don’t Eat That: Understanding Intersectionalities in Food Restriction Stigmas

Nadine Benninger, Kelly Haws

$2,400

Award amount

2024

Understanding critical behavioral factors of SASH bystander responses

Aimee Smith, Rachel Bertram

$2,130

Award amount

2024

Nurturing Nature: The Role of Compassion for Nature in Promoting Sustainable Consumption

Ecem Emur-Bilge, Jutta Roosen

$2,044

Award amount

2024

bottom of page