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Transformative Consumer Research

MATERIALS

Welcome to the TCR teaching resources repository! In this section, please find examples of syllabi and assignments related to TCR topics, and curated teaching links. All of the teaching material in the repository have been generously shared by members of our community. For recommended textbooks and other teaching content please click here. In the future we will offer a collection of lecture slides on TCR-related topics developed by the TCR community.

SYLLABI

TCR  themed syllabi shared by TCR community members

Marketing Ethics

Mikko Laamanen

Emlyon Business School

Marketing for Social Impact

Mia Birau

Emlyon Business School

LECTURE SLIDES

Lecture slides and teaching notes developed by TCR community members

Marketplace Diversity & Inclusion

The Multicultural Marketplaces Network

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Marketing and the UN SDGs

Martin Mende

Arizona State University

Consumer Poverty

Martina Hutton

Royal Holloway

ASSIGNMENTS

TCR assignments shared by community members; more coming soon!

Social Marketing

Alexei Gloukhovtsev

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Case analysis of advertising regulations

Alexei Gloukhovtsev

Aalto University School of Business

Analyzing a subset of ads

Stephen Shepherd

Oklahoma State University

Representations of minority groups in advertising

Alexei Gloukhovtsev

Aalto University School of Business

CURATED LINKS

Links to external teaching materials and repositories

GENMAC Teaching Innovations

Gender Markets Consumers

USA

Insights in the Classroom

Journal of Marketing

USA

SCP Education Corner

Society for Consumer Psychology

USA

Find course syllabi, assignments and other teaching tools.

Find textbooks and readings for teaching TCR concepts

Find resources for creating safe classroom spaces

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